Brand

Toyota Way (laid)?

I USE a Toyota and have no complaints, it is a good car. It performs well. Spares are freely available, right down to buying a second hand k radiator cap at a 'body parts' shop in Mirihana.
Tuesday, 09 June 2015

The inanimate brand

Companies spending a great deal of money on developing a brand has become a trend in Sri Lanka. There is the imagery and the reams of paper that goes with it, probably explaining the concept behind the brands; the great deal of time they spend trying to develop even just one or two words, which they think would capture their ethos…
Wednesday, 22 June 2011