Effective PR statements must consider the contextual aspect in the wider story and relevance to current news cycles. Spokespeople need to maintain skills in managing media rhetoric and conveying ...
IF someone asked me the difference between a journalist and a Public Relations (PR) writer like myself (both using a mainstream platform in dissemination of content they produce) - I could say one is ...
It is usual for advertising people taking on a new campaign for a client to talk of the ‘big idea’. The cracking of this ‘big idea’ becomes the pivotal factor in designing any ...
How does one manage the media – i.e. from a PR sense? If you speak about this subject to any mainstream media journalist, he is probably not going to like the word ‘manage’, as managing might ...
Last week I wrote about the brand and PR. Today I would like to continue on the same and go a little more in depth.
Recently I saw a headline in this newspaper which read ‘Making a brand relevant, ...
I recently went to lunch at a restaurant in a five star hotel, and was quite surprised by the restaurant’s name. It was actually called ‘The Heist’. If you refer to any dictionary, it will tell ...
Public relations as a job, seems to be a grey, undefined profession activity surrounding it largely from two points of views, and they are media relations and people's relations. While this may sound ...
When I was in school, if we had a situation where information was needed on a particular subject, probably an event in history or some facts related to geography or biology which could have expanded ...
Who is a PR person? Though the answer may seem obvious on the face of it, it has become quite important these days to define the role of public relations.This is because the sustainability model of ...
